Timbren - Tutorial Campaign

Creative | Production | Post | Asset Capture

The Canadian suspension enhancement company had its sights set on improving brand credibility across its lineup, and it needed a way to not only increase product awareness but also become the default solution in their vertical. Voth executed a YouTube focused campaign initiative for Timbren where advertising content would be captured alongside organic instructional videos detailing the capabilities of Timbren's products. This provided Timbren's exploratory leads with multiple positive interactions as well as developed a world class asset library from which to develop ad campaigns.

Key insights across 4 years include 86%+ decrease in ad development costs, 239% increase in Youtube web traffic, and 15x monthly digital content output.

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