Creative | Production | Post
For Toyota's latest fourth generation Tacoma, the brand sought to strike a balance between new and familiar. With Toyota's launch creative focusing heavily on the exciting new features, Voth saw opportunity in a different direction. Tapping into Toyota's ethos of dependability reputation, Voth envisioned and executed an ad that speaks to the Tacoma's "other half." While Voth has worked with Toyota in PR and organic engagements before, Voth executed this spec advertisement on its own as a showcase of capability in the paid media vertical.
