When Toyota needed to launch the next-generation Tacoma, they didn't want another spec sheet on wheels. They wanted a story. Voth Agency built an end-to-end creative campaign — from concept and location scouting to the final color grade.
The result was a launch film and content system that carried across every paid and organic channel, built to perform from day one.
We chased the Tacoma through high-altitude passes and pre-dawn light to capture the truck the way owners actually live with it. The hero film anchored the launch, supported by a library of cut-downs engineered for each platform. In its first month, the campaign generated over 12 million views across paid and organic.
Every asset was designed with the funnel in mind. By templating the creative and testing relentlessly, we cut cost-per-click by 38% while lifting engagement across the board.
